How Culture Helps Scale a Company #1701

[00:25] Today’s topic: How Culture Helps Scale A Company.

[01:00] The top CEOs in the world are obsessed with culture.

[01:20] Types of activities that fall under culture.

[01:37] Keeping everybody marching in the same direction.

[02:00] Neil’s approach to building culture at Neil Patel Digital.

[03:10] How to recruit people and see if they are a good fit.

[04:00] Eric’s approach to finding out if job candidates have long-term vision.

[05:07] Mirroring the approach to culture found at the great companies.

[05:29] Go to https://marketingschool.io/pro for 14 days of free entry into our community!