The Edward Show

Stop Putting Every Page on the Root Domain: A Better SEO Structure Explained

5 snips
Nov 18, 2025
Discover why sticking to a flat URL structure is a common SEO pitfall. Learn how organizing pages into subfolders enhances user experience and boosts scalability. Find out how this structure simplifies analytics and content audits, making your site easier to manage. Uncover the secrets of link building and how subfolders can enhance your topical authority. This insightful discussion also covers how proper URL hierarchy improves navigation and why it’s essential for driving traffic and increasing niche authority.
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ADVICE

Organize Pages With Subfolders

  • Use subfolders (e.g., /blog, /services) instead of placing every page off the root domain.
  • This organizes content, reduces clutter, and scales as you add dozens or thousands of pages.
INSIGHT

Subfolders Improve User Navigation

  • Subfolders mirror desktop folders and improve user navigation and discovery on sites.
  • They make it easier for users to find related content and reduce perceived clutter.
ADVICE

Use Subfolders For Easier Analytics

  • Filter analytics by subfolder to quickly measure performance for sections like /blog or /roofing-services.
  • This simplifies audits and reporting when your site grows beyond a few pages.
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