The Persuasion Lab with Martin Medeiros

#90: An Introduction to Pricing Theory

Sep 2, 2021
Exploring the psychology of pricing, from verbal articulation to digit placement. Disaggregated pricing's influence on consumer decisions, with insights on segmented offerings. Precision pricing in real estate and the impact on sales outcomes. Delving into pricing psychology in e-commerce and the benefits of data-driven decision-making.
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Episode notes
1
Introduction
00:00 • 3min
2
The Psychology of Pricing and Pattern Recognition
03:20 • 6min
3
Impact of Disaggregated Pricing on Consumer Decisions
09:36 • 7min
4
The Power of Precision Pricing in Real Estate
16:20 • 7min
5
Exploring Pricing Psychology and E-Commerce Data
23:15 • 3min