#90: An Introduction to Pricing Theory
The Persuasion Lab with Martin Medeiros
00:00
Impact of Disaggregated Pricing on Consumer Decisions
Exploring the cognitive lever of disaggregation in pricing theory and its influence on consumer perceptions and purchase decisions, with a focus on segmented offerings like car sales. Insights from researchers on partitioned pricing, overlapping prices, and the importance of clear pricing strategies are discussed to help consumers navigate complex buying scenarios.
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