The Desi VC with Akash Bhat E132: Sanket Shah (Co-founder & CEO, invideo)
Jun 14, 2024
Sanket Shah, the visionary Founder and CEO of InVideo, shares his journey of creating an AI-powered video platform with over 25 million users. He discusses the influence of his entrepreneurial family on his career choice and the emotional challenges of entrepreneurship. Sanket reflects on the importance of simplicity in product design, the shift in focus from enterprise clients to content marketers, and the value of effective feedback in product development. He emphasizes resilience and self-awareness as key traits for founders navigating the startup landscape.
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Find And Hone Your Superpower
- Identify your superpowers by observing tasks you do naturally better than others in the room.
- Hone that skill and align it with work you enjoy for sustained entrepreneurial energy.
Grant Project Sparked InVideo
- Sanket won a $75,000 University of Michigan grant to make 10-minute nonfiction video summaries in 2012.
- That project exposed him to how video creation should work and planted the seed for InVideo.
Pick Markets With Tailwinds
- Choose markets with strong tailwinds and obvious large market size.
- Operating in a large TAM lets the same product scale to much bigger revenue than niche SaaS categories.