Navigating Biases in User Feedback for Effective Product Development

Sanket Shah is the Founder of invideo, an AI-powered video creation platform for creators, boasting over 25 million users worldwide. As a trusted leader in the industry, InVideo serves customers in 190 countries and has raised over $52 million from investors including Tiger Global, Peak 15, RTP Global, Titan Capital, and Hummingbird Ventures. Prior to InVideo, Sanket founded MassBlurb, which was acquired by Mobikon in 2016.

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Episode Notes:

1. Introduction (2:00)
2. How to discover your superpowers? (2:50)
3. Why did Sanket decide to be an entrepreneur? (3:40)
4. How did growing up in an entrepreneurial family influence Sanket's decision to become a founder himself? (7:20)
5. How did the idea for invideo come into being? (13:03)
6. Early days of invideo (18:18)
7. Serving the anti-power user (23:20)
8. How does invideo ensure stickiness with its product (32:37)
9. Fostering a culture of multifaceted thinking within the organization (37:25)
10. Sanket’s view on hiring, culture and leadership within the company (42:55)
11. Internalizing as a founder (58:20)
12. Reflecting back on the journey and advising a younger self (1:02:25)

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Social Links:

1. Follow ⁠⁠Sanket on Twitter⁠⁠
2. Follow ⁠⁠⁠Sanket on LinkedIn⁠⁠⁠
3. Follow ⁠⁠⁠The Desi VC on LinkedIn⁠⁠⁠
4. Follow ⁠⁠⁠Akash Bhat on Twitter⁠⁠⁠
5. Follow ⁠⁠Akash Bhat on LinkedIn