Ryan Hashemi, Founder and CEO of Snowball, shares his journey from making YouTube videos in high school to leading an agency focused on compelling content. He discusses the pitfalls of unwatchable, overly promotional videos that brands often produce. Hashemi highlights the importance of authenticity, engaging storytelling, and understanding audience needs to elevate branding. He also emphasizes the shift towards genuine content over traditional marketing, citing successful examples like Red Bull and Mr. Beast, and offers practical tips for mastering YouTube engagement.
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question_answer ANECDOTE
High School Prize Channel Launched His Career
Ryan started a Prize Channel in high school to collab and run giveaways with bigger YouTubers.
That early network later reconnected him and led to his YouTube career and agency work.
insights INSIGHT
YouTube Creates Unusually Deep Audience Bonds
YouTube builds deeper, stickier audience relationships than other platforms.
That depth makes creators feel like the next generation of celebrities with loyal fandoms.
volunteer_activism ADVICE
Don't Copy; Find A Distinct Voice
If you copy other creators you join a crowded copycat field and won't stand out.
Find a distinct voice or unique niche before investing heavily in content.
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Ryan Hashemi started making Youtube videos in high school in the early days. He quickly learned the difference between "watchable" and "unwatchable content."
A majority of unwatchable videos these days are made by brands with good intentions but piss-poor taste. What do these videos look like?
They come in a variety of shapes and sizes but these boring videos are basically thinly veiled advertising that brands like to pump out in the name of building an audience.
Hashemi now runs an agency called Snowball that helps brands and people with personal brands find the right mix of art & science to create hit shows that create influence, lead to sales and much more.
If you're even the slightest bit in charge of a brand, I believe you'll love this value-packed episode and will to learn how to build your brand with video content in this episode of Behind the Brand with Bryan Elliott.
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