WBSP191: Grow Your Business by Understanding Microsoft’s Capabilities, an Objective Panel Discussion and Weekly Digital Transformation News Stories

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Most people might recognize Microsoft for Windows or Office applications. They might also recognize them for their database and Azure. But did you know that Microsoft always had a significant market share in the ERP space? While Microsoft's go-to-market strategy has been very different from other ERP vendors such as Oracle and SAP, they have always had a lead in the market with their products such as GP, SL, NAV, and AX. In the world of the Cloud, Microsoft may even be ahead of its legacy competitors, such as SAP, due to the completeness of their products. Microsoft also has a possible advantage with their #2 CRM products and several other products that they offer as part of Microsoft 365 Suite, such as Office, Power Apps, Azure Data Factory, and Power BI. But like other competitors such as SAP, Sage, Infor, or Epicor, they still have significant legacy code that is not modernized and would not be as fresh as their cloud-native counterparts. Where does Microsoft stand as of today? And where are they winning in the world of the Cloud?

In today's episode, we invited a panel of industry experts for a live discussion on LinkedIn to discuss major stories in the ERP and digital transformation space and an objective and independent review of Microsoft's capabilities. We covered several grounds, including the overview of different product offerings from Microsoft and their positioning in the market. Finally, we discussed which companies would be the appropriate fit for Mircosoft ERP systems and the risk factors they might need to evaluate during their evaluation process.

For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.