Out of Hours: The Podcast Benedict's Newsletter: Building a newsletter, with Benedict Evans.
40 snips
Jul 16, 2020 
Benedict Evans, a venture capitalist and analyst, shares insights on building a newsletter. He discusses the benefits of side projects in job interviews and the future of media bundling. He explores the impact of social media on the celebrity industry and the importance of authenticity in side projects. The chapter concludes by outlining indicators to consider before transitioning a side project into a full-time pursuit.
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How The Newsletter Began
- Benedict started the newsletter after a friend suggested he share the links he was already sending around.
- He signed up with MailChimp in 2013 and grew organically from Twitter followers to steady monthly net growth.
Curation Beats Full Coverage
- Most readers read Benedict's summaries rather than clicking links, so curating 'what matters' is the main value.
- His audience wants a concise answer to 'what did I miss and why it matters' rather than exhaustive coverage.
Be Careful With Claims And Tone
- Distinguish facts from opinion and label your uncertainty when writing.
- Avoid personal attacks and don't say things you wouldn't say to someone's face.