Out of Hours: The Podcast cover image

Benedict's Newsletter: Building a newsletter, with Benedict Evans.

Out of Hours: The Podcast

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Exploring the Impact of Atomization and Direct Audience Relationships

This chapter explores the atomization and decentralization of the internet, discussing how creators can benefit from building direct relationships with their audience. It delves into the impact of Instagram on the celebrity industry and advises D2C brands to allocate savings from physical stores to online advertising and marketing.

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