Create your own knowledge graphs to improve your online presence – with Olesia Korobka

Part of the data layer that you provide for AI should include well-structured knowledge graphs, shares Olesia Korobka.

Olesia says: “Prepare small knowledge graphs and use them for your SEO efforts – and also to optimize your content for LLMs and AI output.”

What do you mean by small knowledge graphs, and how do AI search engines use knowledge graphs?

“We know that Google uses knowledge graphs for their AI overviews and for some answers in AI Mode because knowledge graphs are facts. They are entities that provide factual information, so Google does use them intensively.

Also, search within knowledge graphs is much faster than any other search, and the information you get is much easier to use for generating anything that you want.

We used to talk about databases previously, and a knowledge graph is a fancy name for a relational database. That's about it. When you build them, it helps you to get much fewer inaccuracies, get more original information, and ensure that the information is factually correct.

By small knowledge graphs, I mean that you focus only on what you are doing for your own business or for yourself. You can optimize your own name, your company's name, or the products or services that you want people to find in search.”