Nathan Gotch, Founder of a 7-figure SEO company, Gotch SEO, shares insights on building a successful SEO business from scratch. Topics include leveraging virtual assistants, creating a results portfolio, standing out in business, automating tasks, utilizing organic marketing strategies, systemizing SEO for scalability, and surrounding yourself with the right people.
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Quick takeaways
Implementing systems and focusing on strengths rather than trying to do everything yourself leads to better results.
Building a service-based business requires having a portfolio of results and providing value to establish trust in the SEO industry.
Deep dives
Building a Seven-Figure SEO Business from Scratch
Nathan Gatch, the founder of Gatch SEO, shares insights on building a successful SEO business from scratch. He emphasizes the importance of creating a portfolio of results to showcase to potential clients. Nathan highlights the effectiveness of inbound marketing channels such as Google, YouTube, and email for attracting clients. He suggests focusing on one channel at a time and mastering its nuances before moving on. Additionally, Nathan advocates for systemizing SEO processes to ensure efficiency, effectiveness, and scalability.
Revolutionizing the Traditional Approach to Closing Business
Nathan challenges the traditional approach of closing deals for SEO services and suggests selling front-end offers to attract clients. By delivering extreme value through a specific service, like an SEO audit, businesses can differentiate themselves and secure client commitment. This strategy reduces competition based on price and allows businesses to showcase their unique offerings.
Drawing Clients In Instead of Chasing Them
Nathan shares his organic marketing approach to attracting clients rather than chasing them. He highlights the power of ranking for specific keywords related to targeted locations and industries. By utilizing SEO and YouTube, businesses can position themselves as experts and have potential clients come to them. Nathan also emphasizes the importance of systemizing SEO processes to enhance efficiency, effectiveness, and client results.
Nathan Gotch is the founder of a 7-figure SEO company, Gotch SEO. SEO expertise has been featured on Forbes, Entrepreneur, and Huffington Post.
Top 3 Value Bombs
1. You can achieve better results by implementing systems and focusing on your strengths rather than trying to do everything yourself.
2. To build a service-based business, having a portfolio of results is crucial.
3. The key is to provide value, establish trust, and keep giving to build a thriving SEO business.
Visit and learn how to become a top 1 percent SEO Expert - Gotch SEO Website
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