Most people know Apple as one of the richest and most successful companies in the world, but it wasn’t always that way. In 1997, the company suffered a near-death experience that caused it to completely reimagine itself. The result was a new line of products and a totally unique financial model that has since led to unprecedented success. Harvard Business School professor Mihir Desai explains his case, “Financial Policy at Apple, 2013” — the genius of the financial wiring behind the inventors of the Genius Bar.
