The Voice of Retail Retail Goes Global with the Power of Influencer Marketing: Amanda Amar, Aldo
Welcome to The Voice of Retail podcast. I'm producer & host Michael LeBlanc, and this podcast is produced in conjunction with the Retail Council of Canada.
Meet Amanda Amar, Senior Director of PR & Social Media with ALDO, as she takes us through some of its most successful Influencer Marketing campaigns ever and how this Canadian brand uses Influencer Marketing to meet consumers with the content they want to see on social platforms and drive traffic and sales. In a wide-ranging conversation, we cover everything from optimal organizational structures to getting the best out of your social campaigns, choosing the best influencer strategy to meet your needs, and what to think about when your selected social media platform falls under public scrutiny.
About Amanda
A strategic communications leader, with 14 years of Global brand experience in the fashion retail industry, Senior Director of PR & Social Media, Amanda Amar has been with the ALDO Group for nearly 10 years. Amanda is passionate about building and nurturing teams, along with managing and executing data informed, creative and strategic communications plans that have proven to drive results across brand equity, brand sentiment and overall brand health metrics. A leader in the industry, Amanda consistently builds working relationships across internal and external stakeholders to support in crisis communications, content strategy, celebrity, press and influencer relations, consumer engagement and scalable 360 marketing campaigns.
About Michael
Michael is the Founder & President of M.E. LeBlanc & Company Inc. and a Senior Advisor to Retail Council of Canada and the Bank of Canada as part of his advisory and consulting practice. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, Today's Shopping Choice and Pandora Jewellery.
Michael has been on the front lines of retail industry change for his entire career. He has delivered keynotes, hosted fire-side discussions with C-level executives and participated worldwide in thought leadership panels. ReThink Retail has added Michael to their prestigious Top Global Retail Influencers list for 2023 for the third year in a row.
Michael is also the president of Maven Media, producing a network of leading trade podcasts, including Canada's top retail industry podcast, The Voice of Retail. He produces and co-hosts Remarkable Retail with best-selling author Steve Dennis, now ranked one of the top retail podcasts in the world.
Based in San Francisco, Global eCommerce Leaders podcast explores global cross-border issues and opportunities for eCommerce brands and retailers.
Last but not least, Michael is the producer and host of the "Last Request Barbeque" channel on YouTube, where he cooks meals to die for - and collaborates with top brands as a food and product influencer across North America.
Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career.
Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.
Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.
Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.
Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.