Growth vs Scale - Which Road Are You On?

We often hear the terms growth and scale used interchangeably when it comes to business. Business growth is about increasing top-line revenue at any cost. This can be achieved by investing in marketing, sales, and product development. However, growth can come at a cost, as it can lead to increased expenses and a need for more employees. Scaling is about increasing revenue while minimizing costs. This can be achieved by finding ways to become more efficient, such as automating processes or outsourcing tasks. Scaling can be a challenge, but it can lead to increased profits and a more sustainable business. On today's episode I am breaking down the differences between growing your business, scaling your business and how to determine which road you are on. 

IN THIS EPISODE, WE TALK ABOUT:

• The quality vs quantity of your business output 
• The critical role customer service plays as you scale 
• How to generate more revenue with less resources 

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