My Amazon Guy Amazon Journey: Robyn Johnson - Planning on Black Swan Events PODCAST #100!
Robyn, the co-founder of Marketplace Blueprint, a digital agency that specializes in listing optimization and advertising on Amazon joins My Amazon Guy for a podcast on black swan events. She has over a decade of experience of selling online on Amazon, eBay, and other eCommerce venues. Exciting to have such a great expert on for our 100th podcast episode!
- What’s your story
- Health near death experience, blood clot in lung, thyroid cancer. “When things are going well, you don’t think to take time to have backup and set up ready to go and network to rely upon for unexpected growth”
- Happy habits https://www.businessinsider.com/gretchen-rubin-the-four-tendencies-framework-2017-4
- Upholders generally meet both inner and outer expectations, meaning they don't let others or themselves down.
- Questioners meet only inner expectations. They push back against and question all expectations. Above all, they do something only if they think it makes sense — they hate anything arbitrary.
- Obligers meet outer expectations but not always inner ones. In other words, they usually need some form of external accountability.
- Rebels resist both inner and outer expectations. They value authenticity and self-determination.
- Growing business
- Sometimes you need a year of plateau to get big growth.
- 5% growth each year vs 0% one year and 50% the next
- What laptop are you using to get Amazon passive income?
- Rich dad poor dad
- https://www.amazon.com/Rich-Dad-Poor-Teach-Middle/dp/1612680194
- https://www.linkedin.com/in/sharonlechter/
- What’s on your mind?
- When Amazon makes a change, why are they trying to solve?
- Q4
- Ads
- Logistics
- Make sure cash flow in place
- 3PL in place, MFN not just FBA
- Profit
- Can’t talk to someone at Amazon catalog team
- Management by abdication
- It’s also about
- Rocket Fuel
About Robyn Johnson:
Starting with only $100 taken from their emergency fund, she built a seven-figure business selling on Amazon and eBay in just a few short years. In the years since then, Robyn has not only continued to sell directly on Amazon but also to build a consulting and coaching business working with the most successful resellers in the space.
Robyn is a regular contributor for Search Engine Journal and speaks at some of the most prestigious Amazon and Ecommerce conferences in the US and abroad. She has written a best selling book on Amazon called The Unlikely Entrepreneur about her journey starting her business. She has hosted multiple successful podcasts, including the Unstoppable Entrepreneur Show and the Marketplace Blueprint Podcast.