3X Revenue: When Every Dollar You Spend at Your Gym Is an Investment

Ivan Racic’s gym, CrossFit XV in Croatia, has tripled its revenue since joining the Two-Brain Business mentorship program three years ago, and month after month Ivan is consistently earning more.

This July, Ivan landed on Two-Brain’s marketing leaderboards for set rate and show rate—the number of leads who book appointments and the number of bookers who actually show up.

Today on “Run a Profitable Gym,” host Mike Warkentin learns exactly how Ivan managed to book so many appointments and get so many people to show up for them.

Ivan says using paid ads and hiring a client success manager (CSM) were key decisions that his mentor, Taryn Dubreuil, helped him make.

Marketing mentor Colm O’Reilly guided Ivan through setting up highly effective paid ads, which he spends just $5 a day on. Ivan’s CSM reaches out to new leads within 24 hours, and she also has a list of daily, weekly, and monthly marketing and retention tasks—and she does it all in only six to seven hours a week.

Tune in to hear the full episode and learn how to give your salespeople more chances to help clients change their lives.

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0:52 - Paid ads and new members

5:36 - What does Crossfit XV offer?

9:10 - How Ivan brought people to the gym

17:40 - Ivan's ad hook

23:08 - Ivan’s plan for the future