'You cannot go into PR without building relationships.' Louise Third has embraced this principle in the planning and writing of her book PR on a Beermat, first by partnering with the originators of the beermat idea to develop it for PR, by writing collaboratively with partners, and by involving journalists and other media professionals to share their expertise in her book.
In this fascinating conversation we talk about PR, the role of a book as part of a business's storytelling, visual thinking, self-publishing and more. Energising and inspiring listening.
