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Music Tectonics
Name, Image, and Likeness with Jim Griffin
Feb 28, 2024
Explore the world where likeness becomes a valuable asset for artists. Learn about the impact of NIL rights in the music industry and how AI can transform revenue streams. Discover strategies for proactive management and monetization, drawing inspiration from the sports industry. Dive into the evolving digital landscape of music tech and the future of music monetization through name, image, and likeness.
33:22
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Quick takeaways
- Integrating NIL rights into music business boosts revenue and audience engagement through image and likeness.
- Early adoption of generative AI for monetizing images underscores the importance of staying ahead digitally in music industry.
Deep dives
Understanding Name, Image, and Likeness (NIL) Rights
NIL rights encompass controlling one's name, image, and likeness, considered crucial in representing individuals. Emphasizing that in a world where controlling work may be challenging, one can control their image and likeness, offering opportunities for monetization. This highlights the importance of integrating NIL rights into the music business to enhance revenue streams and engagement with the audience.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode