LEADING BRANDS® — Wavebreak Podcast Mastering Retail Without Any Prior Experience with Sterling Jones
Our guest today learned the ins and outs of retail by taking action, despite not having any prior retail experience.
Sterling Jones joins the Wavebreak Podcast to share the story of how Jojo’s Chocolate—a brand he co-founded with his own Mom—grew into a retail success.
In this episode you’ll learn:
- The story of how Jojo—Sterling’s Mom—created Jojo’s Chocolate in an effort to satisfy her own sugary cravings whilst battling cancer.
- The priceless retail lessons Sterling learned firsthand, like printing barcode labels that were too small for grocery store clerks to scan.
- How ‘understanding your customer’ can be a true competitive edge, and how to actionably implement.
Sterling Jones is a co-founder of Jojo’s Chocolate, deliciously low-sugar dark chocolate made by Momma Jojo while fighting cancer and sugar cravings.
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