The next global agricultural revolution | Bruce Friedrich
May 21, 2019
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Bruce Friedrich, a food innovator and TED Fellow, advocates for a shift towards plant- and cell-based meat alternatives. He highlights the pressing environmental and health issues caused by traditional meat production. Friedrich argues that to reduce meat consumption, we need affordable options that don’t compromise on taste. He shares examples of innovative practices that can revolutionize agriculture and pave the way for a sustainable and secure food future.
Meat production is destroying the planet and jeopardizing our health -- but people aren't going to eat less meat unless we give them alternatives that cost the same (or less) and that taste the same (or better). In an eye-opening talk, food innovator and TED Fellow Bruce Friedrich shows the plant- and cell-based products that could soon transform the global meat industry -- and your dinner plate.