TED Talks Daily The next global agricultural revolution | Bruce Friedrich
May 21, 2019
Bruce Friedrich, a food innovator and TED Fellow, advocates for a shift towards plant- and cell-based meat alternatives. He highlights the pressing environmental and health issues caused by traditional meat production. Friedrich argues that to reduce meat consumption, we need affordable options that don’t compromise on taste. He shares examples of innovative practices that can revolutionize agriculture and pave the way for a sustainable and secure food future.
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Meat Production's Impact
- Meat production is destroying the planet and jeopardizing global health, according to a study.
- Despite warnings, per capita meat consumption remains high, necessitating new production methods.
Alternative Meat Production Methods
- Grow meat from plants, mimicking traditional meat products.
- Cultivate animal meat directly from cells, bypassing traditional animal agriculture.
Collaboration for Change
- Transforming the meat industry requires collaboration with existing players.
- Governments should invest in research and development for plant-based and cell-based meats.