Mass Appeal #22. Walking into Success: Inside the Growth of Macadam - Benjamin Daudignac (Macadam)
Jan 1, 2025
34:47
Benjamin Daudignac is the co-founder and CEO of Macadam, a European app that pays people to walk. Since its launch two years ago, the app has gained 2 million daily active users. In this episode, Tommy digs into Benjamin’s entrepreneurial journey creating Macadam, the challenges Macadam faced coming to market, and the strategies they use to keep app users engaged—and walking more!
Questions Benjamin answered in this episode:
- What brought you to Barcelona?
- Why escape Paris?
- Where did the idea for Macadam originate? Tell us about the story of starting it.
- What was your biggest challenge in getting this product into the market and having it adopted by consumers?
- How do you leverage the community you’re growing within your app to deliver more engagement?
- How are you thinking about keeping users engaged in the future?
- How do you decide where to expand your business?
Timestamp:
- 3:08 Choosing an environment for entrepreneurship
- 10:07 Ben’s entrepreneurial start
- 14:27 Macadam’s origin story
- 19:15 Bringing Macadam to market
- 22:12 Leveraging community
- 24:20 Gamifying walking to drive engagement
- 29:32 Considering where to expand