In episode 642, Rob Walling chats with Tara Reed, who is the founder of Apps Without Code. We talk about her journey getting into no-code, bootstrapping Apps Without Code to $5M ARR, and the decision she made last year to throttle growth to become more profitable. In our conversation, we also cover some of the pros and cons of no-code tools, along with some entrepreneurial mindset shifts that new entrepreneurs need to make.

Topics we cover:

1:46 - How Tara came up with the idea for Apps Without Code
3:56 - Why Tara deliberately scaled the business back from $5M to $3M in ARR
5:35 - Tara’s approach to building the Apps Without Code Team
6:04 - Two ways that Apps Without Code makes money
10:50 - The biggest no-code limitations today
16:29 - Using no-code tools to build MVPs and internal apps
19:07 - Tara’s preferred no-code platform
20:24 - The biggest positives of building with no-code tools
22:40 - The biggest drawbacks of building with no-code tools
26:56 - 3 entrepreneurial mindset shifts that new founders need to make

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If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you.

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