This Week in Startups

E1014: Open Office Hours LIVE! Jason helps founders with their biggest challenges: targeting a specific segment of customers, overcoming past failures in a market, developing new nuclear energy, competing against a major incumbent & more!

Dec 31, 2019
Founders seek guidance on various challenges, from generating consumer habits to targeting specific customer segments. One entrepreneur tackles past market failures, while another discusses innovative solutions for nuclear waste management. The complexities of competing against major incumbents in large markets are addressed, alongside the importance of mental health for business leaders. Strategies for enhancing customer retention and authenticity in high-value goods are also explored, showcasing insights that spark new ideas in the startup landscape.
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ADVICE

Survival Strategy for Niche Markets

  • Focus on surviving until your market manifests itself, which can take decades.
  • Secure paid pilots and custom work to learn and alleviate fundraising pressure.
ANECDOTE

Tesla's Long Road to Demand

  • Tesla's success with electric cars demonstrates the challenge of creating consumer demand for radically new products.
  • It requires solving two problems: building the business and making people care.
ADVICE

Counteract Investor Bias

  • When pitching, lead with irrefutable numbers and acknowledge prevailing negative perceptions.
  • Share compelling customer stories to counter skepticism and demonstrate value.
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