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FT News Briefing

Investors serve, can women’s tennis volley?

Jul 11, 2024
11:11
Snipd AI
Topics include Archegos founder fraud, US junk bond sales, Saudi investments in women's tennis, Amazon vs Temu and Shein, and Amazon's strategy to compete in shipping and taxes.
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Podcast summary created with Snipd AI

Quick takeaways

  • Women's tennis attracting big investments to enhance visibility and prize money.
  • Amazon adapting new business model to compete with Chinese online retailers and reduce costs.

Deep dives

WTA's Investments and Challenges in Elevating Women's Tennis Profile

The Women's Tennis Association (WTA) has attracted investments from firms like CVC Capital Partners and Saudi Arabia's sovereign wealth fund to elevate its profile and increase prize money, aiming to address the challenge of establishing strong narratives and attracting casual fans in the absence of dominant superstar players like Serena Williams. By redirecting focus towards branding, social media, and player promotion, the WTA aims to enhance its visibility and engagement with audiences, despite facing criticisms over its partnerships.

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