FT News Briefing cover image

Investors serve, can women’s tennis volley?

FT News Briefing

00:00

Women's Tennis: Navigating New Investments and Branding Challenges

This chapter explores the establishment of WTA Ventures and its impact on the commercial future of women's tennis, including a contentious partnership with Saudi Arabia. It examines the challenges of promoting the sport without a major star and the mixed reactions to increasing investment and prize money.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app