In this week’s episode I speak with Alex Masmej, the first person to raise money by selling tokens not linked to any project, but linked to himself, in a sort of self-IPO. Much like shareholders taking dividends, Alex token holders can have a share of the entrepreneur’s future earnings. The money raised has helped him cover living expenses as he plans to move from Paris to San Francisco and start a tech company. He’s willing to try almost anything and see what sticks. In one of his experiments, he let ALEX holders vote on his daily habits, which is how he came to run 5km almost daily. Most recently, he announced token rewards in exchange for holders to add liquidity to exchanges where Alex is traded. We talk about how to better align token holders' incentives with his own, what mainstream personal tokens may look like, and the Black Mirrorish quality of it all.