MarTech Podcast ™ // Marketing + Technology = Business Growth

Unraveling The Legal Tech Ecosystem -- Colin Levy // Malbek

Nov 27, 2023

Colin Levy, Director of Legal and Evangelist at Malbek, discusses the integration of legal tech and marketing. They explore the legal tech ecosystem, tools for document creation, and the expanding role of marketers in understanding legal processes and risk mitigation.

14:48

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Episode guests

Colin Levy

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Episode notes

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Quick takeaways

Legal tech encompasses various areas such as contract management, litigation analytics, and workflow management, which are rapidly evolving with increased AI accessibility.

Marketers can collaborate with legal teams to ensure privacy and legal compliance, protecting data sharing and facilitating data-driven marketing decisions through integration with legal tech tools.

Deep dives

Overview of Legal Tech

Legal tech encompasses technologies aimed at better aligning legal services with those in need, making legal functions more data-driven and collaborative, and helping to align people, processes, and technology in the legal industry.

Introduction

4min

Exploring the Legal Tech Ecosystem and its Impact on the Traditional Legal Industry

6min

Exploring Legal Tech Tools, Data Protection, and Integration with MARTech Stack

2min

Integration of Marketing and Legal Tech Tools for Customizable CLM Solutions

2min

The Expanding Role of Marketers and Technology Integration

4min

Colin Levy, Director of Legal and Evangelist at Malbek, explores legal tech and artificial intelligence. The role of marketers has evolved from being creative to incorporating data and technology. Now, we're closely integrating with cross-functional teams, using tools and technology to understand and mitigate risks in our ad campaigns, legal processes, and more. Today, Colin discusses unraveling the legal tech ecosystem. Show Notes

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