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MarTech Podcast ™ // Marketing + Technology = Business Growth
Unraveling The Legal Tech Ecosystem -- Colin Levy // Malbek
Nov 27, 2023
Colin Levy, Director of Legal and Evangelist at Malbek, discusses the integration of legal tech and marketing. They explore the legal tech ecosystem, tools for document creation, and the expanding role of marketers in understanding legal processes and risk mitigation.
14:48
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Quick takeaways
- Legal tech encompasses various areas such as contract management, litigation analytics, and workflow management, which are rapidly evolving with increased AI accessibility.
- Marketers can collaborate with legal teams to ensure privacy and legal compliance, protecting data sharing and facilitating data-driven marketing decisions through integration with legal tech tools.
Deep dives
Overview of Legal Tech
Legal tech encompasses technologies aimed at better aligning legal services with those in need, making legal functions more data-driven and collaborative, and helping to align people, processes, and technology in the legal industry.
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Discover
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