The Pro Church Tools Show with Brady Shearer Instagram Confirms Big Algorithm Changes [Important]
Aug 27, 2025
Instagram's recent algorithm changes are shaking up the game for creators, especially churches. Discover practical strategies to adapt, focusing on the balance between content quality and posting frequency. Engage your in-person audience to boost online presence, while also maintaining social media consistency. Learn how to nurture momentum and create authentic stories, rather than chasing popularity. Finally, explore new opportunities in this evolving digital landscape for deeper community connection.
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Supply Vs Demand Drives Ranking
- Instagram faces a supply vs. demand imbalance where content supply far outpaces user attention.
- Ranking algorithms exist to surface the few items users will actually see from that huge pool.
Avoid Long Breaks From Posting
- Avoid extended weeks-long breaks on Instagram because the algorithm downgrades accounts with little recent data.
- Post consistently (no weeks off) so the ranking system retains signals that preserve distribution.
Saturation Spurs New Opportunities
- Social cycles include saturation followed by innovation, which creates new platform opportunities.
- Early adopters who experiment during transitions can gain outsized advantages.