DTC Podcast Ep 506: The PMAX Reset Strategy That Delivered a 37% ROAS Lift | AKNF
May 9, 2025
Dive into the world of Performance Max campaigns and discover why they often hit a plateau after a few months. Learn how Benji Sleep revitalized their strategy by turning off campaigns temporarily and enhancing product feeds for better visibility and ROI. The conversation highlights the importance of precise audience segmentation to improve targeting, along with insights on overcoming the myth of audience signals in PMAX. Get a practical playbook for optimizing Google Ads and boosting performance like never before!
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PMAX Campaigns Often Plateau
- PMAX campaigns commonly plateau after three to four months causing CPC and conversion rates to drop.
- Stagnation is widespread and characterized by less relevant traffic and fewer desired actions on site.
Reset PMAX With Off Period
- When PMAX results stagnate, turn off your campaigns for five to seven days to reset bidding algorithms.
- This pause helps avoid a performance spiral caused by reliance on weak historical data.
Segment Campaigns for Insight
- Segment PMAX campaigns by product category or audience to improve signal clarity and performance.
- Segmentation reveals what works and where poor performance originates for better control.