DTC Podcast
Ep 506: The PMAX Reset Strategy That Delivered a 37% ROAS Lift | AKNF
May 9, 2025
Dive into the world of Performance Max campaigns and discover why they often hit a plateau after a few months. Learn how Benji Sleep revitalized their strategy by turning off campaigns temporarily and enhancing product feeds for better visibility and ROI. The conversation highlights the importance of precise audience segmentation to improve targeting, along with insights on overcoming the myth of audience signals in PMAX. Get a practical playbook for optimizing Google Ads and boosting performance like never before!
22:46
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Quick takeaways
- PMAX campaigns often stagnate after a few months, necessitating a strategic reset through careful segmentation and a temporary campaign pause.
- Enhancing product feeds and utilizing broader audience signals can significantly improve ad placements and drive better return on ad spend.
Deep dives
Understanding PMAX Campaign Stagnation
PMAX campaigns often experience initial success followed by stagnation, typically occurring after three to four months of operation. This stagnation manifests through a drop in cost-per-click (CPC) and conversion rates, leading to an influx of irrelevant traffic and user bounce. A case study involving a client like Benji Sleep demonstrated that revitalizing the PAC strategy can reinvigorate growth and maintain early success. Identifying when performance declines significantly is crucial for marketers to adapt strategies and maintain campaign effectiveness.
