

Kreature Kane Conversation with Kane Footwear Founder John Gagliardi
Sep 24, 2025
John Gagliardi, founder of Kane Footwear and a former professional lacrosse player, shares his journey of creating sustainable athletic recovery footwear. He discusses the innovative use of sugarcane-based materials and how they cater to both athletes and everyday movers. Gagliardi reveals lessons from his entrepreneurial past, including the importance of community in building brand loyalty. He also dives into effective marketing strategies, his daily routines for success, and the significance of lightweight design for direct-to-consumer sales.
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Sugarcane Shoes And Circular Design
- John built Kane using sugarcane-based EVA materials sourced largely from Brazil to make lightweight, renewable recovery shoes.
- He repurposes returned shoes into yoga mats and coasters and offers credits for returns to close the loop.
Grassroots Launch Into Pro Teams
- John describes launching Kane at a fitness event and watching organic athlete adoption propel the brand's growth.
- Pro teams and fitness communities began buying Kane as a recovery shoe after seeing and trying the product in person.
Designing A 'Third Shoe' For Recovery
- Kane positions itself as a third shoe for athletes: pre/post workout recovery rather than on-field performance footwear.
- Design choices like elevated heel, firmer base and stimulation nodes improve recovery compared with generic slip-ons.