Todd Hass & Williams Pineda - What Bitdefender Learned from Building with Pax8

Inside the Pax8-Bitdefender Partnership and What It Takes to Scale with MSPs

In this special live episode from the Pax8 Beyond event, we’re joined by Todd Haas and Williams Pineda from Bitdefender to unpack what it really takes to build standout partnerships, drive scalable MSP enablement, and launch innovative go-to-market strategies.

From managing one of Pax8’s most successful vendor relationships to introducing Phaser, Bitdefender’s new cybersecurity innovation, Todd and Williams share practical lessons on trust, alignment, and execution.

Key topics we covered:
- How to tailor enablement to MSPs at different levels of maturity and security expertise
- Why relationship-building across sales, technical, and executive levels is critical to long-term success
- What makes Pax8’s culture and model so uniquely effective for channel growth
- How Bitdefender launched Phaser and generated pre-release MSP excitement through strategic GTM

Whether you’re a channel leader, vendor strategist, or partner success pro, this episode is packed with insight on what modern, high-performing channel execution really looks like.

Connect with Todd: https://www.linkedin.com/in/thass/
Connect with Williams: https://www.linkedin.com/in/williams-pineda-12562430/

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