Paul Roetzer is founder and CEO of PR 20/20, a Cleveland-based inbound marketing agency and HubSpot’s first Agency Partner. He is author of “The Marketing Performance Blueprint” (Wiley, 2014) and “The Marketing Agency Blueprint” (Wiley, 2012); creator of Marketing Agency Insider and Marketing Score; a regular contributor to leading marketing industry blogs; and a frequent speaker on content marketing, inbound marketing, performance and strategy.

What you’ll learn about in this episode:

Why Paul started PR 20/20
Standardizing pricing to prevent scope creep
Paul’s point system for pricing
How to create a content strategy that works today
Top of the funnel content vs. bottom of the funnel content
Using the point system for professional development
Where to find the great content writers that you will need to hire
How PR 20/20 decides if a client is a good fit
The Marketing Score
Automated Insights
Steps agencies can take right now
How to keep employees around and enthusiastic

Ways to Contact Paul Roetzer:

Website: www.pr2020.com

We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

Episode 43: How to Create a Modern Content Driven Agency, with Paul Roetzer.