Unchained Unconfirmed: How Another NFT Trend, .eth Names, Has Attracted the Likes of Budweiser - Ep.267
Aug 27, 2021
Nick Johnson, the lead developer at the Ethereum Name Service (ENS), explains how he's making Ethereum more accessible with human-readable names. He shares insights on why Budweiser bought 'beer.eth' and the exciting use cases for ENS names. Privacy concerns surrounding attached identities and strategies to combat unwanted token spam are discussed. Johnson also details the transition to rent-based registration to curb name squatting, plus future plans for integrating traditional domains into Ethereum. Tune in for a deep dive into the evolving landscape of digital identity!
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Brand Use Cases for .eth Names
- Companies like Budweiser buy .eth names for brand recognition and NFT integration.
- These names serve as public profiles for hosting distributed content and engaging in Web3 activities.
ENS as Universal Usernames
- ENS names function as universal usernames.
- They simplify blockchain interactions by replacing complex addresses with readable names on platforms like OpenSea and Etherscan.
ENS Origin Story
- Nick Johnson's work on a distributed naming system for Swarm led to the creation of ENS.
- Existing systems were limited, inspiring him to build a more versatile and expandable service.