Chase Zieman is the Co-founder, Chief Data Officer, and General Manager of Data Products at Cart.com, an e-commerce software and service provider helping brands scale and streamline delivery processes. Chase is an expert in the data sciences industry and has experience leading high-performance teams for growth. He began his career in AI within Deloitte’s counter-terrorism and fraud detection spaces before leading data science at companies, including Home Depot and Vail.

In this episode...

Tracking attribution helps you understand your customers’ online habits and the marketing strategies influencing their purchases. While the benefits of attribution are invaluable, the model is not perfect — and it may create more questions than answers. What are the practical methods for resolving frequent attribution issues?

As data analytics rapidly evolves, traditional attribution models are being discontinued. With rumors of third-party cookies dissolving, your company must adapt to these new developments to continue tracking your customers’ digital behavior. Recognizing the future of data analytics, Chase Zieman found a solution that doesn’t rely on third-party cookies.

On this episode of the Up Arrow Podcast, William Harris welcomes Chase Zieman, Co-founder, Chief Data Officer, and General Manager of Data Products for Cart.com, to discuss how to solve issues associated with attribution tools. Chase also shares the limits placed around attribution models, how limited attribution will affect the marketing industry, the value of campaigns, and how utilizing the fourth dimension will impact our world.

How To Prepare for the Evolution of Data Analytics With Chase Zieman