Before Breakfast Make hay while the sun shines
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Oct 24, 2024 The discussion centers on the value of seizing fleeting opportunities. It emphasizes the need for balance between being flexible and making wise choices. The analogy of 'making hay while the sun shines' captures the urgency of acting when the moment is right. There's a particular focus on the unique dynamics of advertising during election years, showcasing how timing can make all the difference.
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The MQL Man
- The speaker's dad, a B2B marketer, enthusiastically presented his career as an 'MQL man' at career day.
- This caused lasting embarrassment for the speaker, who now anticipates lifelong teasing as the 'MQL man's kid'.
Make Hay While the Sun Shines
- Capitalize on temporary opportunities by adapting your processes slightly.
- Seize advantageous situations to maximize gains, like expanding hiring when applicants are exceptional.
Extended Ad Breaks
- Tracy Davidson's news station extends ad breaks during election season due to high demand.
- This limited-time increase generates more revenue within a specific timeframe.