

Why Outdoor Living Pros Lose Sales When They Treat Upgrades Like Blank Slate Projects
Jul 14, 2025
Discover the hidden emotional barriers that cause clients to hesitate on backyard upgrades, even when designs are impeccable. Learn the stark differences between client mindsets for 'blank slate' versus 'upgrade' projects. Uncover practical strategies to identify these emotional roadblocks and enhance your sales process. Gain insights into transforming stalled conversations into successful, high-value deals. This discussion is packed with tips on connecting with hesitant homeowners and boosting your closing rates effortlessly.
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Joshua's Deep Water Fear Story
- Joshua shares his lifelong fear of swimming in deep water, which he hid even from his wife while dating.
- He describes the struggle and physical effort it took to swim across a lake despite this fear.
Boy Scout Swim Test Challenge
- Joshua recounts having to take a swim test as a Boy Scout leader despite his fear.
- He barely passed by doggy paddling and felt exhausted because of the anxiety and fear.
Overcome Fear With Clarity
- Face your fears by gaining clarity on why you must overcome them.
- Create a strategy and execute it to transform fear into confidence and treasure.