UNCHAINED: How Crypto Tokens Get Launched and How That's Evolved Over Time

Aug 21, 2024

Guest

Reed Werbitt

Guest

Hanson Birringer

In this insightful discussion, Reed Werbitt, the US CEO of Flowdesk, and Hanson Birringer, Head of US OTC Sales, explore the evolving landscape of crypto token launches. They delve into the intricate factors teams must consider when selecting market makers and exchanges, emphasizing the impact of Bitcoin and Ether ETFs. The pair also discuss the strategic use of points systems to attract users and the challenges facing Bitcoin miners amidst shifting market dynamics. Their expertise sheds light on the unique advantages of OTC trading compared to traditional finance.

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Episode notes

Intro

00:00 • 2min

Exciting Developments in the Crypto Landscape

02:04 • 2min

Navigating the Crypto Landscape with Flowdesk

03:35 • 12min

Navigating Market Maker Selection: Lessons from the Crypto Landscape

15:50 • 2min

Strategic Token Launches and Market Dynamics

18:07 • 14min

Exploring Circulating Supply and OTC Trading in Crypto

31:38 • 4min

Navigating the OTC Crypto Landscape

36:07 • 22min

Navigating Token Pricing in Public and Private Markets

57:38 • 3min

Leaders from Flowdesk, a market maker doing billions in volume, reveal the complexities of token launches and crypto OTC markets.

In this episode, Reed Werbitt, US CEO of Flowdesk, and Hanson Birringer, Head of US OTC Sales, delve into the intricacies of launching a token and the evolving landscape of over-the-counter markets. They discuss what factors teams should consider when choosing market makers and exchanges, how the launch of bitcoin and ether ETFs has impacted the markets, and the role of points systems in attracting users to tokens. The conversation also covers the challenges faced by Bitcoin miners amid recent market developments and the opportunities presented by solving fragmentation.

Show highlights:

Reed’s and Hanson’s backgrounds and what Flowdesk aims to do
How market makers work with token issuers
How a token issuer decides where to launch their tokens and what market maker to choose
Why Binance and OKX are the most desirable exchanges on which to list a token
Whether the crypto markets have changed with the launch of spot ETFs
The ideal ways to launch a token, and why it’s important to analyze the type of token
How points systems have affected the go-to-market strategies
How the low float/high FDV coins have affected whether Flowdesk engages with a new project
The benefits of OTC trading and how crypto OTC differs from TradFi OTC
The challenge of having multiple banking relationships
How this year’s developments, such as the ETFs and Trump’s promises, have changed the landscape for Flowdesk
Why solving fragmentation is the next big opportunity, according to Hanson
Whether the result of the U.S. elections will affect Flowdesk’s business
How the halving and bitcoin ETFs have affected miners
The significant differences between the prices of locked tokens vs. their market price

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Guests:

Reed Werbitt, US CEO of Flowdesk and
Hanson Birringer, Head of OTC Sales of Flowdesk

Unchained Podcast is Produced by Laura Shin Media, LLC. Distributed by CoinDesk.

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