

Total Profit Optimization - Billy Copelan, Sea Island Resorts & Jason Freed, MDO [Sponsored]
This episode is sponsored by MDO and their new report, Data-driven Strategies to Move Beyond Rooms Revenue.
Are you making the most of your business's revenue sources? All of them? Jason Freed, Hospitality Data Evangelist at MDO, and Billy Copelan, Director of Revenue Management at Sea Island Resorts, share their insights on unlocking the full potential of total revenue optimization. From Jason's background as a former journalist to Billy's passion for data and revenue management, their experiences have led them to explore the power of data to grow profitability.
Delving into the world of business intelligence and revenue management strategies, we uncover how Sea Island Resorts is using data to optimize its total revenue. Jason and Billy discuss the importance of combining data from all revenue sources, and how Sea Island increased its golf course revenue through customized packages and strategic tee times. Plus, learn how accurate forecasting and understanding ancillary spending can boost profits, like predicting the number of steaks sold each night and identifying which servers excel at upselling.
But it's not just about profits; providing value is equally important. We explore how Sea Island Resorts is using data analysis to offer incentives like "Member Monday" and additional discounts at specific times to drive business during slower periods. Discover how they leverage tools like PowerBI for interactive reporting and revenue management strategies to enhance membership experiences and optimize revenue.
Resource from Actabl: The Future of Hotel Labor Management: A Smarter, People-First Approach to Profitability
A few more resources:
- If you're new to Hospitality Daily, start here.
- You can send me a message here with questions, comments, or guest suggestions
- If you want to get my summary and actionable insights from each episode delivered to your inbox each day, subscribe here for free.
- Follow Hospitality Daily and join the conversation on YouTube, LinkedIn, and Instagram.
- If you want to advertise on Hospitality Daily, here are the ways we can work together.
If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve!
Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands