How To Generate Traffic And Customers With Organic Search - With Lukasz Zelezny from uSwitch

In this episode I speak with Lukasz Zelezny, Director of Organic Performance for ZPG Plc. Lukasz specifically works on the companies uSwitch brand. He has a vast experience with SEO and organic acquisition. We discuss the things he does to consistently improve the rankings for uSwitch. This touches on the customer experience and conversion rate optimisation as well. There are a ton of takeaways in this episode. Lukasz often refers to how the things we discuss relate to small and medium businesses.