eCommerce Evolution Episode 161 - 3 Tips from Top Brands on Amazon with Andrew Morgans of Marknology
May 19, 2021
47:45
Andrew Morgans is a true OG when it comes to success on Amazon. Andrew is the founder of Marknology (think marketing combined with technology) an Amazon brand accelerator and the host of the Startup Hustle podcast. He’s been helping brands grow on Amazon for 9 years. Needless to say, a LOT has changed on Amazon in 9 years and Andrew has seen a little bit of everything. In this episode, we go deep into what successful brands are doing right now on Amazon and where things are headed on the platform….
- Andrew’s philosophy of “if your product can’t sell with your photos and videos alone, you need to go back to the drawing board.”
- How your copy and photos should flow
- How A+ content, storefronts and copy really come down to just 2 things
- Andrew’s favorite tools that he uses daily…but when he doesn’t use them to make decisions.
- How to view Amazon ads in light of how the advertising industry is shifting
- Going international - Amazon is doubling down on international growth…why now is the time to consider it for your brand