The Futur with Chris Do

137 - When to fire your clients — with Ben Burns

Jun 9, 2021
Ben Burns, CFO of The Futur and a self-taught designer, shares his remarkable journey from military and police service to the creative industry. He candidly reveals why he chose to fire all his clients, emphasizing the need for boundaries. The conversation touches on the significance of meaningful professional relationships and the struggles of balancing work-life dynamics. Ben also reflects on the influence of his childhood experiences and the transformation of his career, highlighting personal growth and the power of making bold choices.
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ADVICE

Prioritize Time for Growth

  • Focus on having free time, even if it means drastically reducing client work.
  • Prioritize time for growth over immediate income, sometimes even accepting less lucrative work to free up time.
ADVICE

Firing Clients Gracefully

  • Fire clients gracefully by thanking them for their business and explaining your new focus and rates.
  • Offer loyal clients a discount on your increased fees to acknowledge past relationships.
ANECDOTE

The Aftermath of Firing Clients

  • After advising Ben Burns to fire clients, Chris Do panicked upon receiving his next call.
  • To Chris Do's surprise, Ben Burns retained three clients at a significantly higher rate.
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