EXPANDED Podcast by To Be Magnetic™

Ep. 65 - Finding Integrity and Sustainability in Your Brand with Sejal and Margot from Coyuchi

Oct 25, 2019

01:12:04

"This company completely aligns with who I am. I didn’t have to be a different person at work vs at home and now the two can really blend together.” - Sejal

“People really do have this passionate affinity for the brand, and it makes doing our jobs a lot easier.” - Sejal

“It’s important for us to be able to have a chain of custody that is protecting what is being grown all the way through to the end product.” - Margot

Today’s guests are Sejal and Margot of Coyuchi, the organic home textile company with an emphasis on sustainability. In this episode, Lacy shares how she manifested working with this company to help stock the Forest Retreat House. They also speak on the values of Coyuchi and how they source their materials to keep a clean, sustainable, ethically made and organic product. They discuss some of the different programs they’ve started at Coyuchi and how they are growing awareness of what is actually going into textile products so consumers can be more conscious in buying.

In This Episode We Talk About:

Lacy’s Travel in the UK
The history of Coyuchi
Lacy’s personal history with the brand and its products
How Sejal and Margot manifested their work with the Coyuchi
The value system and partnerships of the company
The 5 aspects of Coyuchi’s mission
The process of how they keep the integrity of the product as clean
and clear as possible
Each woman’s journey to finding a job that aligned with their values
and growing with the company
Preserving the ecosystems of people’s livelihood
The problem of clothing in landfills, and the programs Coyuchi has
developed to help this
Conscious consumerism
How self-care relates to the Coyuchi brand
The relationship between fibers and food
Some of the materials they use at Coyuchi
Some of the highlight features of a few of their products
The benefits of sleeping with and using the materials in the products
Inviting awareness of the “ingredients” of our common textiles
How Lacy manifested Coyuchi for the Forest Retreat House
The sleep benefits of some of the materials in their different sheet
options
How Coyuchi can serve as an expander for other companies that are
seeking deeper integrity as they scale