Leveling Up Analyst Relations with Andrew Lochart, Sr. Director of Product Marketing at Unisys

The right analyst report can make a product marketer’s career. So how can a marketer make sure that analyst relations is something that works in their favor? To find out, we brought in Andrew Lochart Senior Director of Product Marketing at Unisys. Andrew has helped numerous organizations grow exponentially with his product marketing and analyst relations know-how.

In two years with Unisys, he has led eight major product launches and developed 12 major campaigns, driving $1.5B in pipeline. On this episode, he shares some of his keys for taking analyst relations to the next level.

 

Links:

Full Notes & Quotes: http://bit.ly/2N5vF1C

Andrew’s LinkedIn:  http://bit.ly/2P9QxaD

Andrew’s Twitter: http://bit.ly/2qznbIp

Unisys: http://bit.ly/2Jf2IiJ

 

3 Key Takeaways:

- Transparency within marketing is the key to success. Know what you're good at, what you’re bad at, and be honest about it.

- Hitting the upper-right corner of the “magic quadrant” should be a symptom of success, not your primary aim.

- When it comes to marketing, the relationship you have with your analysts is every bit as important as the relationship you have with the consumers.

 

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