App Marketing by App Masters Copy Headway’s $100M+ Web2App Funnel Strategy (That Converts Like Crazy)
Headway is one of the biggest spenders in mobile marketing, generating hundreds of millions in revenue through its insanely effective Web2App funnel.
In this breakdown, Steve P. Young and Igor Lyubimov, CEO, web2wave, reveal the exact flow Headway uses to turn cold traffic into paying users — and how you can model it for your app.
You’ll discover:
✅ The psychology behind high-converting Web2App funnels
✅ How Headway turns quiz-takers into subscribers
✅ The “winback” email sequence that drives extra revenue
✅ Smart upsells & pricing tricks that boost LTV
✅ Why longer funnels sometimes convert better
If you’re spending money on Meta, TikTok, or influencer ads, this strategy could completely change your ROAS.
Try web2wave: https://web2wave.com
Special App Masters Offer: Get the lowest plan for $199/month + concierge service to help you build your funnel — mention 'App Masters' on your call with the web2wave team or in chat after creating your account
👉 Watch now to learn how to build a Web2App funnel that actually makes money.
Check out Diversify Your Facebook Ads with Web2App Campaigns:
Check Headway:
https://apps.apple.com/us/app/headway-daily-micro-learning/id1457185832
The Anatomy of a High-Converting Paywall
The Beginner's Guide to Meta Ads for Web2App Campaigns (Part 1/2)https://youtu.be/BtEN-jVhpt8?si=JXNdQCl4rFClOtUD
You can also watch this video here: https://youtu.be/ELt0hjABIqY
Want expert guidance to grow your app?
Book a quick call with App Masters:
https://appmasters.com/contact-us/
Get training, coaching, and community: https://appmasters.com/academy/
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