Welcome to episode 71 of The Pocket with Chris Griffin. We are welcoming back to the show Alfie Robertson today.

Alfie was featured on episode 1 of The Pocket and fun fact, our friend group was the reason The Pocket became the name of this show. That’s a story for another day.

You’ve probably seen this guy on your instagram screen every day for the past 18 months. Alfie went from working a 9 to 5 job in climate consulting, drinking on weekends, to now, where he’s running a wildly successful online business, impacting thousands, and building one of the fastest-growing personal brands in the world.

In this episode, we speak about the cost of growth, the identity shifts that come with real change, and why most people never break free from the cycles holding them back.

Key Discussion Points:

Giving up alcohol and choosing discomfort
Why belief is more powerful than strategy
Building a brand instead of being an influencer
Leaving your old identity behind
The mindset shift that made him unstoppable

Follow Alfie:

https://www.instagram.com/alfiegetshard/

Join Amplify:

https://applytoamplify.com/apply

Follow Chris:

https://www.instagram.com/morechrisgriffin/

Thank you to Switch Nutrition

View my Chris Griffin Collection Page below to grab some of the products that I love and take daily.

You can use code GRIFFIN for 15% off!

https://switchnutrition.com.au/collections/chris-griffin?rfsn=7921810.4c98a4

Thank you to Whoop!

If you want to take your health and fitness to the next level try Whoop for free today with my link below:

https://join.whoop.com/chris

Thank you Gymshark!

Use code CHRISGRIFFIN for 15% off:

https://www.gymshark.com/

Timestamps:

04:30 – 09:00: Family support and early self-belief

09:00 – 13:30: Breaking identity loops and doubt

13:30 – 18:00: The secret power of environment

18:00 – 22:30: 75 Hard and giving up alcohol

22:30 – 27:00: Why action is louder than planning

27:00 – 31:30: Building belief and spotting ceilings

31:30 – 36:00: The truth about success on Instagram

36:00 – 40:30: From fitness to building Amplify

40:30 – 45:00: Lessons from scaling

45:00 – 49:30: The power of leverage

49:30 – 54:00: Standing out in a crowded world

54:00 – 58:30: Managing pressure and public perception

58:30 – 1:03:00: Top line vs bottom line

1:03:00 – 1:07:10: Building for impact not ego

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Bonus Episode - Amos Kipruto