Owned asset optimisation with Jonas Sickler

Jonas Sickler joins Jack Chambers-Ward to discuss a new digital marketing strategy - owned asset optimisation.

Listen to this podcast if you want to know:

• What is owned asset optimisation?
• What are owned assets?
• Are there different types of owned assets?
• How do you optimise them?
• What is reception marketing?
• How do these strategies differ from “SEO” and “traditional digital marketing”?
• What's the difference between the PESO vs MACH-6 models?

Sponsors:

This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.⁠⁠⁠

⁠⁠⁠This week's episode is also sponsored by AlsoAsked - the best way to access People Also Ask data at scale.⁠⁠⁠

Follow Jonas:

• LinkedIn: https://www.linkedin.com/in/jonas-sickler/ 
• X/Twitter: https://twitter.com/JonasSickler 
• Website: https://terakeet.com/
• Learn about owned asset optimisation: https://terakeet.com/blog/owned-asset-optimization/