964. How To Stop Spending Money And Avoid The 4 ‘Money Leaks’ That Are Killing Your Business
Oct 23, 2023
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Learn how to stop spending money and avoid the 4 'money leaks' that are killing your business. Discover when and how to adjust pricing, conduct a time audit to boost productivity, and nurture relationships for sustained growth. Explore leveraging higher-tier offerings, customer retention, and wasted marketing dollars. Regularly assess and address profit leaks in your business to enhance your bottom line.
To maintain profit margins amidst rising inflation, businesses should either consider increasing prices for exceptional results or focus on innovating within their product or service delivery.
Conducting a time audit with the team to prioritize profit-producing activities and eliminate non-essential tasks can significantly increase productivity and boost profit margins.
Deep dives
Inflation and pricing
Inflation has risen significantly in recent years, causing expenses for businesses to increase. However, most entrepreneurs have not adjusted their prices accordingly, resulting in shrinking profit margins. To counteract this, businesses should consider increasing their prices if they are providing exceptional results to their customers. Alternatively, they can focus on innovating within their product or service delivery to enhance customer outcomes. Shifting the mix of business to emphasize higher-tier products or services and improving customer retention and renewal rates are also effective strategies to maintain profit margins.
Wasted team time
Many businesses unknowingly pay their employees for unproductive work that does not contribute to their goals. To address this issue, leaders should conduct a time audit with their team to identify inefficiencies and determine which tasks are essential for achieving desired outcomes. By prioritizing profit-producing activities and eliminating or automating non-essential tasks, businesses can increase productivity and boost profit margins.
Wasted marketing dollars
Entrepreneurs often focus too much on lead generation, thinking that more leads will automatically lead to business growth. However, they neglect to optimize their conversion rates and fail to effectively manage the leads they already have. To prevent wasting marketing dollars, businesses should prioritize improving conversion rates by refining landing pages and marketing processes. They should also focus on building and maintaining relationships with leads through consistent engagement and follow-up, rather than constantly seeking new leads. This approach can lead to higher profit margins and sustained business growth.
Kelly addresses how to stop spending money and the four hidden ways your business may be losing money.
Inflation is on the rise, but price increases can be tricky. We explore when and how to adjust pricing or find alternative solutions. Learn how team time can be misused and how conducting a time audit can boost productivity. Discover the untapped potential within your existing leads and customer base and how nurturing relationships can create sustained growth. Small tweaks and innovative thinking can significantly enhance your bottom line. Tune in and start plugging those profit-draining holes today.
Also in this episode:
Inflation And Price Increases: Assess whether your customers are getting significant results compared to their investment before considering a price increase.
Leveraging Higher-Tier Offerings: Explore opportunities to promote your higher-tier products or services more effectively to maintain profitability without raising prices across the board.
Retention And Renewals: Focus on keeping existing customers engaged and satisfied to save on acquisition costs.
Team Time Management: Audit how your team spends their time to identify non-productive activities and streamline their efforts toward profit-producing tasks.
Wasted Marketing Dollars: Instead of solely focusing on lead generation, concentrate on improving conversion rates, engagement, and relationship-building with your existing leads and customers.
Addressing Profit Leaks: Regularly assess your business processes, such as credit card fee management and follow-up on payment collections, to plug profit leaks and enhance overall profitability.