“We Did $150K In TWO Days & Hit A 35X ROAS On Meta” - How Davey Rooney Built Australia’s Most Disruptive Skincare Brand!

Davey Rooney went from struggling with anxiety and workplace bullying to building one of the most exciting skincare brands on the market today. As the founder of Boring Without You, he turned a simple idea into a business stocked in major retailers like Priceline.

But this wasn’t just luck, Davey cracked the code on what the skincare industry was missing, and now his brand is thriving. With hundreds of thousands of followers on social media, he’s also become a trusted voice in beauty and skincare education.

In this episode, Davey opens up about the panic attack that changed his life and how a text message saved him from one of his lowest moments. From launching his brand in 2022 to scaling it at record speed, he reveals the highs, the struggles, and the unexpected lessons of growing a business.

• From Panic Attacks to a Beauty Empire – How a terrifying moment on a tram led Davey to completely change his life and start Boring Without You.
• Why 70% of People Have Combination Skin (And Nobody Talks About It) – The surprising gap in the skincare market that Davey discovered and turned into a thriving business.
• The Power of Education in Business – Why Davey refused to launch a brand with just surface-level knowledge and instead studied cosmetic science to gain an edge.
• Social Media vs. Traditional Marketing – How Davey built a loyal following of hundreds of thousands without spending millions on advertising.
• The Retail Breakthrough – What it actually takes to get stocked in major stores like Priceline and the challenges that come with retail expansion.
• Overcoming Workplace Bullying and Self-Doubt – How Davey went from being bullied at work to becoming a confident business owner and creator.
• The Risk of Going All In – Why Davey quit his job and bet everything on his skincare brand, even when success wasn’t guaranteed.
• Building a Brand That Stands Out – How Boring Without You uses bold packaging, unique branding, and fun marketing to grab attention in a crowded industry.
• The Money Side of Business – The reality of scaling fast, handling big retail orders, and managing cash flow in a growing company.
• Why the Beauty Industry Needs Disruption – How traditional skincare brands are missing the mark and what Davey is doing differently to change the game.

---

Apply to be mentored by Dylan to start & scale your own E-commerce brand, Limited spots available! 👇

https://calendly.com/viralbrandbuilder/applyformentorship

Follow the channel here👇

Instagram: https://www.instagram.com/lifemoneyandlove/?hl=en

TikTok: https://www.tiktok.com/@lifemoneyandlove

Youtube: https://www.youtube.com/channel/UC3oNnDapuoEEdcLqGsTg30Q

Follow me here👇

Instagram: https://www.instagram.com/dylanmullan

TikTok: https://www.tiktok.com/@dylanmullan

Follow Davey here👇

Instagram: https://www.instagram.com/skincaredavey/?hl=en

Hosted on Acast. See acast.com/privacy for more information.