Marketing Trends Paranoia is a Gift: Staying Vigilant in a Crowded Market with Madison Logic CEO Tom O’Regan
We’re living in a world of ever-moving targets: the metrics of success are always shifting, as are the goalposts of success. Tom O’Regan, the CEO of Madison Logic – a company that provides advanced account prioritization using proprietary data signals, multi-channel activation, comprehensive measurement, and integrations with major CRM/MAP solutions – talks about how his team finds unified metrics, why micro-dosing failure can be a good thing, and how staying paranoid helps him stay at the top of his game.
Tune in to learn:
- How Tim Responds to the Lightning Round (00:00)
- How the pandemic changed (and didn’t change) marketing trends (08:32)
- How Madison Logic keeps a laser-focused strategy (21:27)
- How micro-dosing failure can be a great habit (23:19)
- Why you should embrace growing pains (25:59)
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